Sharks, Blood, and the Accountability Doctrine

Methods of Prosperity newsletter no. 134: Carl Icahn

Value is like energy. You can’t create it or destroy it. But you can unlock and redistribute it. Let me back this statement up with evidence:

“Activism is the best investment paradigm. The reason is simple – there is no accountability in Corporate America. With many exceptions, most CEOs are incapable of creating great businesses (or even improving them) and the desire to empire build is rampant.”

— Carl C. Icahn, Letter to Unitholders, August 2023

Leading shareholder activist: Carl Icahn

It was the most spectacular televised financial combat in modern history. Two billionaires went at it on CNBC’s “Fast Money Halftime Report.” Carl Icahn and Bill Ackman transformed civil discourse into gladiatorial warfare.

The audience watched with “oohs” and “aahs” as insults scorched the phone lines:

Icahn’s venomous declarations:

“This is a guy who has one of the worst reputations on Wall Street… I wouldn’t invest with you if you were the last man on Earth.”

“He’s the quintessential example that on Wall Street, if you want a friend, get a dog.”

Ackman’s counter-strike:

“This is not a guy who keeps his word. This is a guy who takes advantage of little people.”

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He’s one of Wall Street’s most aggressive and influential activist investors. Icahn has pressured companies to change strategy, sell assets, or replace management. This was in an effort to “unlock” shareholder value.

He’s the founder and controlling shareholder of Icahn Enterprises L.P. (IEP). Which is a diversified holding company through which he has built much of his fortune. It’s a conglomerate with holdings in energy, real estate, automotive, food packaging... as well as other sectors. Icahn is the board chairman and key owner.

His investment vehicle is Icahn Capital Management. It manages activist positions, with its portfolio concentrated in Icahn Enterprises itself. Not to mention large stakes in companies such as CVR Energy and Southwest Gas.

Carl Celian Icahn was born on February 16, 1936, in Queens, New York. He studied philosophy at Princeton University before going to Wall Street. We can regard him as a pioneer of the modern activist investor model. Which is an evolution from the “corporate raider”. That’s the label he earned during the hostile takeover wave of the 1980s.

Icahn started as a stockbroker in the early 1960s. Later, he bought a seat on the New York Stock Exchange in 1968. He formed his own firm, Icahn & Co., focused on options and risk arbitrage. He became famous for high-profile campaigns and takeovers. Which involved companies such as Trans World Airlines, Texaco, and U.S. Steel.

He raised the stakes. He used public pressure to push for restructurings, asset sales, or board changes.

In 2003, Icahn bought Ackman’s struggling fund’s stake in Hallwood Realty. A lucrative cash-out merger triggered the payout formula. Then Icahn refused to share the upside with Ackman, who sued Icahn. Icahn counter sued Ackman. It dragged on.

The heart of the fight was over one contract, one merger, and what counted as a “sale.” This Hallwood deal is the origin story of one of Wall Street’s most personal and long‑running grudges.

Ackman’s Gotham Partners sold its Hallwood Realty stake to Icahn at about 80 per share. They added a clause. Icahn could exit within three years with at least a 10% gain. In that case, they would split the upside above that threshold 50/50.

But then there was a cash merger at roughly the high‑130s per share that took out Hallwood. That’s when Ackman made his move. He calculated that Icahn owed roughly 4.5 million under that profit‑sharing formula. Ackman demanded payment.

Icahn refused. He argued a forced cash merger was not a “sale” by him, so the contingent payment clause never kicked in. Ackman then sued for breach of contract. Icahn fought back, threatening claims of his own. That’s why the dispute evolved into a multi‑front legal war and personal feud. It became a running Wall Street joke.

The case and appeals stretched for years. Until the courts sided with Ackman’s interpretation of the contract language.

So that forced Icahn to pay not only the original ~4.5 million but also about 9% annual interest. Which pushed the total toward roughly 9 million plus legal costs.

This origin story cements the bad blood between the younger and the older activists.

Fast forward to the Sohn Conference, December 2012. Bill Ackman stood before the world. He declared Herbalife to be “a well-managed pyramid scheme”. Ackman claimed it to be a house of cards destined for zero. He wagered $1 billion on its collapse. Ackman shorted the stock with the conviction of a prophet calling down fire.

The stock plunged. Blood entered the water.

By January, 2013, Carl Icahn, the elder predator, sensed opportunity. Within weeks, he took a massive long position in Herbalife. 

Why? Did he love nutritional supplements?

No, because he recognized what Ackman didn’t.

Sure, Herbalife runs on a MLM business model, which smells like a pyramid scheme.

But what if it’s a functioning business?

One that’s under attack by a high-profile short seller.

That creates an asymmetric opportunity.

The feud between these two men reignited with thermonuclear intensity.

So, this confrontation on live TV wasn’t about Herbalife. It was about dominance, reputation, and the violent truth.

That is, in markets, being right means nothing.

Not if your vindication doesn’t show up on time. You can’t endure being wrong long enough.

What was Icahn’s thesis?

He didn’t believe Herbalife was perfect. But Ackman's very public short created the squeeze opportunity. When activists see blood in the water, they don’t flee. Instead, they attack the wounded predator. Icahn drove Herbalife stock upward, forcing Ackman into a catastrophic short squeeze.

This is where Ackman faltered.

For five years, he held his position, watching his billion-dollar bet hemorrhage. The company did not collapse. The FTC investigated and issued a $200 million settlement. Herbalife survived anyway. Ackman finally capitulated in February 2018. He closed his short position at a loss approaching $1 billion.

Icahn won.

In March 2018, Icahn declared victory on CNBC: 

“I enjoy a good fight, especially when I win it. On paper, I made a billion.”

Carl Icahn in a CNBC interview

Plot twist:

Ackman called to congratulate him. The two embraced at a 2014 investment conference. It was the hug heard 'round Wall Street. 

Icahn exited his Herbalife position in 2021, having extracted maximum value. Herbalife’s stock, which traded around $21 when Ackman first attacked, had doubled by the time he surrendered.

Another plot twist:

In 2024, with Herbalife’s stock collapsing again, Ackman claimed a “delayed victory”. He was right about the fundamentals. But he executed too early.

Methods of Prosperity: Three Teachings

1. On Accountability as the Prime Mover

Icahn’s doctrine rests on a brutal insight:

Corporate America is feudalism dressed in business casual. CEOs ascend not through merit but through non-threatening mediocrity. Cronies pack every board. Shareholders are the ostensible owners, right? But they’re more like peasants with no power to overthrow their rulers.

The activist is the mercenary who breaks the castle gates. He forces accountability where none existed. Is this raiding? What if it’s restoration of natural order?

2. On the Hunt vs. The Prize

Remember Alexander the Great? He wept at 31 because there were no more worlds to conquer, Icahn is like Alexander the Great. He’s addicted to the battle itself. Money is the scoreboard. What was the Herbalife war about? Nutrition supplements? Of course not. It was about dominating another apex predator.

3. On Contrarian Virtue

When Ackman attacked Herbalife, consensus formed around the short thesis. Icahn saw the opposite truth: that universal conviction creates fragility. The crowd can be wrong. What happens when the crowd positions itself one way? The counterparty to their error becomes mega-wealthy.

The Final Paradox: Wealth as Evidence of Systemic Failure

Icahn’s most profound (and damning) insight is this:

The activist investor exists because of the broken system. His billions aren’t evidence of extraordinary talent, you know. They’re evidence of extraordinary dysfunction. He is the antibody to corporate immune deficiency.

And in the Herbalife saga, we see this teaching embodied:

Two men, both brilliant, both ruthless, betting opposite directions on the same company. One lost a billion. The other made a billion. The company survived. The only constant was the transfer of wealth from the weak hand to the strong.

Thus concludes the teaching of the Icahn-Ackman war. It’s a parable of blood, sharks, and accountability. Not to mention the strange alchemy through which combat transforms into profit.

Profit reveals the paradox:

The system rewards those who expose its own corruption.

Now go forth, seeker, and remember: In markets as in mysticism, opposite truths can coexist. Don’t worry about which is real. Instead, discover which truth you have the capital and conviction to embody.

I like you,

– Sean Allen Fenn

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